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US-based Printronix has announced a distribution agreement with equipment distributor Talk Technology to deliver its print solutions across Africa

According to Printronix, the agreement is for delivery of TallyGenicom products throughout Africa as part of the company’s strategy to invest in its African partner base.

Rosemarie Zito, vice-president of EMEA sales and marketing at Printronix, said that the company has partnered with Talk Technology because of their successful track record in the African market and detailed knowledge of businesses throughout the region.

“Printronix is looking forward to working with Talk Technology. Their management has a great track record for building channels, which will greatly support our solutions. Talk Technology has extensive knowledge of the local landscape and with their well-trained partner base will help drive our business within the region,” added Zito.

Talk Technology will distribute the complete Printronix product offerings, which will include their Thermal print solutions, noted Zito.

John Spreadborough, director of Talk Technology, said, “We are bringing Printronix technology and a highly skilled reseller network together through our sales and warranty management services. This partnership represents a new development in the African channel for Printronix and we expect both our partners and their customers to benefit from this programme.”

Spreadborough revealed that the Printronix and Talk Technology partnership plan will be to develop a re-certification programme across the region. This re-certification programme will support the African end-user customers, focusing on product support and providing a cost-effective resource for new sales opportunities, he added.

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