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Orange has bagged five awards at AfricaCom 2012, an annual event held in Cape Town, at a ceremony held alongside the trade show designed to give recognition to innovation and achievements across the African communications industry

The company won the “Best Innovative Service award” for its Deezer service, which was launched in Mauritius in May 2012 and in Côte d’Ivoire in June 2012.

Orange informed that the service has allowed users to search and listen to more than 18mn tracks using their PC, mobile or tablet in streaming and offline mode. Users could also create, listen and share their playlists, favorite albums and personal music library, and listen to online radios using the Orange service.

A company statement added, “Since August 2010, Deezer has been an important partner for Orange for its music offers, and the service now plays an important role in the group’s content strategy.

“The launch of the Deezer service in Mauritius and Cote d’Ivoire makes it the first global music streaming service to be available in Africa. Its success in these two countries illustrates the potential of added-value services that Orange is launching across its footprint in the region.”

Orange was also awarded second prize in four other categories of the AfricaCom Awards. It bagged the “Best network improvement” for its Internet for all service launched in Uganda. Orange was named the “Best quality user Experience” for its Voice service launched in Mali. It also received the “Best smart device for Africa” for its Internet on TV device launched in Jordan and the “Changing life awards” for its Birth declaration service launched in Senegal.

Orange Africa and the Middle East executive vice-president Marc Rennard said, “We are very proud that the efforts made at Orange with regards to innovation have once again been formally recognised by the profession.

“These awards are the result of months of hard work in the past few months and clearly reflect the quality of everything that has been achieved by our teams", said in charge of operations.”

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