‘Innovation and automation critical for digitisation’

Cassie LessingInnovative automation to help increase business in a competitive marketplace. (Image Source: Strato IT Group)Maintaining relevance and driving customer conversations remains critical to business challenges in an increasingly digitised world, according to Strato IT Group, South Africa-based mobile application solutions provider

To achieve this and ensure longevity, Cassie Lessing, managing director, Strato IT group, said that while innovation remains imperative, automation has also become an important part of digitisation.

Lessing said, “Innovative automation is how you will disrupt your business before your competitors do it. The level and rate of technology change is on the increase with new digital platforms and solutions being launched almost daily. To maintain relevance is becoming harder without fully exploring the power of mobility and developing a transformational digitisation strategy.”

‘End-to-end’ applications and platforms will play a role in supporting the transformation of business further into the digitisation age, Lessing added.

He further explained that the ePod application, STRATOPOD, which was launched three years ago, has seen a marked increase in the need for integrated business solutions platforms. In the case of StratoPOD, the requirement focused specifically on data level system integration, the benefits of which are becoming more apparent to larger companies with a supply chain or significant logistics services.

Additional client specific functionality can be quickly deployed using modern cloud and mobile technologies without the customisation of proprietary software. A seamless enterprise integration platform enables business process optimisation to combine the advantages of a robust proprietary back-office ERP system and the agility of cloud-based applications. 

Data level integration facilitates automation of business processes by drastically reducing administration activities, thereby freeing employees to focus on more value-adding activities.

“The drive for seamless and consistent engagement is ever-critical. By using innovative automation in a digital context, businesses will leapfrog traditional approaches and reap the rewards as customers respond to this digitised way of doing business,” said Lessing.

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