Openet enables Orange Egypt to stimulate data usage through real-time offers to create new revenue streams
Openet, a global leader in the supply of real-time business support systems (BSS) and customer engagement systems, on 12 April announced that Orange Egypt has deployed Openet’s Real-Time Offer Manager (RTOM) solution plus reporting tools to improve subscriber experience and increase data revenues.
Orange Egypt is using Openet’s RTOM solution to present customers with contextually appropriate offers in real-time. The RTOM solution has enabled Orange Egypt to better target upsell offers to its customers, thereby increasing uptake rates and reducing churn.
Openet’s RTOM solution enables real-time offer presentation via intelligent contextual offer mapping. Upsell offers are triggered by real-time customer context and sent in real-time to the customer device, which enhances offer relevance. This is presented by push notification via Orange Egypt’s mobile app.
By deploying Openet’s RTOM solution, Orange Egypt has enabled a reduction in the time to market for developing and launching new offers and customer packages. This has further enabled the operator to react even faster to competitor deals. The solution enables subscribers to actively purchase new add-ons or subscriptions and further personalise their service directly from their device.
“Maintaining a differentiated customer experience is a core business driver for Orange Egypt,” says Peter Refaat, Head of Broadband and Digital Services, Orange Egypt. “Our partnership with Openet ensures our BSS environment has the flexibility and agility to react to a rapidly evolving customer marketplace and ensure we deliver a superior service.”
“Our work with Orange Egypt highlights our commitment to creating new business cases to meet the business needs of customers” said Niall Norton, CEO, Openet. “Our RTOM solution delivers real business value – it drives incremental revenue, improves customer experience and enhances retention. The ability to deliver contextually relevant and highly targeted offers will play a pivotal role in improving operator profitability”.