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Telecoming, a European technology company specialising in digital services monetisation, has signed an agreement with Real Madrid to become the exclusive distributor of its digital content in Africa through mobile operators

This agreement will enable Telecoming to increase its presence across the African market in which it has been operating since 2015.

Real Madrid, the world’s most valued football club (according to Brand Finance), relies on Telecoming to offer a better and unique digital experience through mobile operators in Africa. Telecoming also provides the technology needed to monetise this service through carrier billing and will promote it through its internal AdTech agency.

Cyrille Thivat, CEO of Telecoming, explained, “We are happy to be the exclusive partner of Real Madrid C.F. that has relied on Telecoming for our know-how in terms of distribution, production and monetisation of mobile entertainment services.”

“We will rely on the extraordinary dynamism of the African market and its maturity towards mobile payments to successfully promote Real Madrid's digital content offer,” he added.

Telecoming has the exclusive license of the club’s mobile content in other European countries and will intend to develop with success its collaboration with Real Madrid among the African fans.

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