WorldRemit and Lebara to connect new customers in Africa to money transfer service

worldGraeme Oxby, CEO at Lebara, and Ismail Ahmed, CEO at WorldRemit. (Image source: WorldRemit)WorldRemit has signed an agreement with Lebara to make itself an exclusive global money transfer partner of Lebara, including transfers to more than 40 African countries

Under the partnership programme, more than three million Lebara Mobile and Lebara Money users will be able to use WorldRemit’s digital money transfer service, directly from the Lebara app and website. With this, the partnership aims to support the company’s plan to serve five million African customers by 2020.

The global Lebara customers will benefit from WorldRemit’s extensive payout network in more than 145 countries, which aims to provide a more convenient and lower cost alternative to the 90 per cent of migrants.

In continuation with this deal, WorldRemit is set to be benefitted from co-branding in Lebara’s full retail estate stores and advertising in Lebara Mobile simpacks sold in 260,000 stores across Western Europe.

Graeme Oxby, CEO of Lebara Group, said, “Many of Lebara’s customers send money home to relatives and friends and we are delighted to be able to partner with WorldRemit to offer a simple to use and highly cost-effective service.”

“WorldRemit has been working with telecommunication partners on the receive side, but this is our first strategic partnership with a mobile operator on the send side. We look forward to strengthening our leading position in the market with equally ambitious partnerships in the future,” noted Ismail Ahmed, founder and CEO at WorldRemit.

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