twitteryou tubeacpRSS Feed

NAB Show featured an exclusive keynote discussion on how cloud technology is redefining sports broadcasting and driving audience engagement

The session, produced by Amazon Web Services, Inc. (AWS), an Amazon.com company, explored how sports leagues, broadcasters, and over-the-top (OTT) service providers use cloud-based media workflows and advanced artificial intelligence services to deliver new experiences for sports fans.

The main stage session titled, ‘Beyond the Field: How Sports Pioneers are Powering the 360 Audience Experience in the Cloud,’ took place on Monday, 8 April at 2:30 p.m.

NFL.com analytics expert Cynthia Frelund lead the discussion as high-profile sports leaders share their insights on how next-generation media workflows create enhanced, customised experiences for sports fans.

Panellists included Stephanie Lone, senior vice-president of engineering with CBS Sports Digital; Rafael Soltanovich, vice-president of software development at Hulu; Scott Sonnenberg, chief global partnerships officer for the LA Clippers; and Mark Kramer, vice-president, engineering and technology for Pac-12 Networks.

Sam Matheny, NAB chief technology officer, said “Sports fans’ appetite for the latest sports action, updates, and the information is insatiable. This session speaks directly to how the cloud and tools like artificial intelligence help sports leaders give fans new experiences and provide a glimpse at what the future holds.”

The show was encoded and delivered by AWS. AWS delivered a live stream of the event via an AWS media workflow that included Amazon EC2, Amazon Elastic Load Balancing, AWS Elemental Media Services, Amazon Route 53, and Amazon CloudFront for public access.

(L-R): Dr Diane Karusisi, CEO, Bank of Kigali and Dr Reda Helal, group managing director – processing, Africa and co-head group processing, Network International. (Image source: Network International)

Kagiso Mothibi, MTN SA’s general manager for fintech products and services. (Image source: MTN)

Huawei Cloud pledges US$10mn in credits, aims to support 100 Nigerian startups, fostering innovation & digital transformation. (Image source: Adobe Stock)

Microsoft envisions AI empowering Africa's progress, highlighting strategies for governance and partnerships to ensure equitable advancement. (Image source: Adobe Stock)

American Tower and ProFuturo join forces to revolutionise education in Africa, bridging the digital divide and empowering underserved communities. (Image source: Adobe Stock)

Orange Digital Center and Coursera join forces to offer free certification courses for new digital professions. (Image source: Adobe Stock)

Africa Data Centres & DPA SA pioneer solar farm for sustainable data solutions in South Africa. (Image source: African Data Centres)

MTN leads South Africa's mobile networks with exceptional speeds, while Vodacom excels in 5G. (Image source: Adobe Stock)

MainOne, an Equinix subsidiary, partners with Akwa Ibom state for high-speed connectivity, enhancing Nigeria's digital landscape. (Image source: Adobe Stock)

Debbie Beech, country manager: SA and SADC at cybersecurity expert, Exclusive Networks Africa. (Image source: Exclusive Networks Africa)

South African government plans to extend Wi-Fi connectivity to 5.5 million households in rural and township regions over the course of the next three to four years. (Image source: Adobe Stock)

MTN & Airtel create APEP to boost mobile money in Congo. (Image source: Adobe Stock)

Scheduled to launch in April 2024, the 2MW-capable data centre facility, configured with an initial 400 sq m of IT white space, will catalyse the country's digitalisation efforts. (Image source: Open Access Data Centres)

By TechScan Africa and PayTechAfrica - Unveiling Africa's digital payment shift. (Image source: Adobe Stock)

Dietmar Siersdorfer, managing director at Siemens Energy Middle East and Africa. (Image source: Siemens Energy)