Clarion unveils campaign for the launch of ICE Africa

ICE AfricaThe first edition of ICE Africa will take place at the Sandton Convention Centre, South Africa from 24-25 October 2018, focusing on the latest development in the gaming industry

Organised by Clarion Gaming, the theme of the campaign is “It's time.” The print and digital campaign, which will comprise extensive PR, advertising, sponsorship, experiential and direct marketing, as well as a dedicated social media offensive, will underline the importance of Africa as a strategic growth market and the vision of bringing ‘ICE into Africa.’

Dan Stone, senior marketing manager at Clarion Gaming, said, “ICE Africa has been created to meet the needs of the industry for an event which provides a sharp focus on the dynamics of the gaming sector here and the practicalities of doing business on the continent.”

“We are working closely with major industry figures to deliver a bespoke event and an opportunity for all sections of the industry, including regulators, to meet, network, share best practice and see the very latest gaming innovations at first hand,” Stone added.

ICE Africa will comprise an extensive learning agenda, training and staff development modules, products and services from leading gaming brands and extensive networking opportunities. Supporting partners for ICE Africa include, the South African Bookmakers’ Association, the Western Cape Bookmakers Association, the Industry Group for Responsible Gambling and the European Casino Association.

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