NAB Show keynote session focuses on live sports in the cloud

woman 638384 640NAB Show featured an exclusive keynote discussion on how cloud technology is redefining sports broadcasting and driving audience engagement

The session, produced by Amazon Web Services, Inc. (AWS), an Amazon.com company, explored how sports leagues, broadcasters, and over-the-top (OTT) service providers use cloud-based media workflows and advanced artificial intelligence services to deliver new experiences for sports fans.

The main stage session titled, ‘Beyond the Field: How Sports Pioneers are Powering the 360 Audience Experience in the Cloud,’ took place on Monday, 8 April at 2:30 p.m.

NFL.com analytics expert Cynthia Frelund lead the discussion as high-profile sports leaders share their insights on how next-generation media workflows create enhanced, customised experiences for sports fans.

Panellists included Stephanie Lone, senior vice-president of engineering with CBS Sports Digital; Rafael Soltanovich, vice-president of software development at Hulu; Scott Sonnenberg, chief global partnerships officer for the LA Clippers; and Mark Kramer, vice-president, engineering and technology for Pac-12 Networks.

Sam Matheny, NAB chief technology officer, said “Sports fans’ appetite for the latest sports action, updates, and the information is insatiable. This session speaks directly to how the cloud and tools like artificial intelligence help sports leaders give fans new experiences and provide a glimpse at what the future holds.”

The show was encoded and delivered by AWS. AWS delivered a live stream of the event via an AWS media workflow that included Amazon EC2, Amazon Elastic Load Balancing, AWS Elemental Media Services, Amazon Route 53, and Amazon CloudFront for public access.

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