Ericsson wins 5G network deal from UAE’s Etisalat

city 3317490 640Ericsson has been selected by Etisalat, a UAE-based telecom company, to deploy a 5G radio network in the UAE to help position the region at the forefront of global 5G network deployment

The deal is part of a strategic partnership that Ericsson and Etisalat will work together to explore 5G opportunities, Ericsson stated.

Ericsson 5G network technology will enable Etisalat to offer enhanced mobile broadband and fixed wireless access among the first 5G use cases and will provide higher performance and a better experience for subscribers. For instance, new immersive experiences using Augmented Reality (AR) or Virtual Reality (VR) applications, such as watching a 360° immersive 4K video on VR goggles.

The company further stated that low-latency 5G technology will enhance the daily lives of people in the UAE with particular needs. For example, those with hearing impairment can receive voice-to-text transcripts on smart glasses using 5G and cloud solutions.

The solution from Ericsson will enable Etisalat to address digitalisation opportunities in Industry 4.0 by exploring automation, AI and machine learning services for UAE industries based on 5G capabilities.

Saeed Al Zarouni, senior vice-president, Mobile Network at Etisalat, said, “This is an opportunity for Etisalat to provide customers futuristic digital services and a truly transformative, nationwide 5G network they deserve.

“5G will also allow us to explore new use cases and business models as well as capture new revenue streams by addressing industry digitalisation. This partnership is a major step in our plans to move into the digital future, these technologies will provide a platform to create a unique customer experience and contributes to the UAE’s national innovation strategy,” he added.

Rafiah Ibrahim, head of Ericsson Middle East & Africa, added, “5G unlocks the possibility of reshaping connectivity in the UAE, empowering an intelligent, sustainable and connected society.”

“Together with Etisalat, we have created a clear roadmap and built a robust ecosystem that will enable us to maximise the potential of 5G, including conducting market trials and exploring the market potential. We look forward to continuing that close and trustful work with Etisalat to help them make 5G a reality for their customers, she concluded.

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