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Research consultancy TNS and sister firm Kantar Media have announced a partnership deal with GeoPoll

The agreement will see the two companies, which are both part of information and consultancy group Kantar, working closely with mobile survey platform GeoPoll to launch a new series of research products and services designed to improve market research in Africa.

Under the terms of the deal, TNS will have access to GeoPoll’s mobile surveying platform and user database for mobile research, with the latter becoming the exclusive provider of mobile sample using the shared platform in Africa.

Kim MacIlwaine, CEO of TNS in Africa, Mediterranean and the Middle East, said, “Mobile is an increasingly important mode of communication for market researchers, and we’re excited to collaborate with GeoPoll to expand our data product offerings in key African markets.”

TNS and Kantar Media will also work to expand GeoPoll’s media measurement service in sub-Saharan Africa with particular regard to media planning software, sampling and weighting, while all three firms will work together to sell Kantar Media’s Global TGI product across the region.

“We believe GeoPoll’s robust mobile surveying technology combined with TNS and Kantar Media’s expertise in market and media research will be beneficial to all of our clients working in Africa,” MacIlwaine added.

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