10 year anniversary of the iPhone highlights how far customer engagement has come

15012143919 6b8b394e31 bCustomer engagement via mobile devices is now an essential part of any serious business strategy says Apple mobility partner WWT Asynchrony Labs 

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Communications Africa weekly digest - 12th - 16th June

j cadmus Flickr for CAF 307Here is a brief overview of the week’s news on Communications Africa, from 12th - 16th June 2017

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Youtap partners with MatchMove to deliver open-loop payments for mobile money customers in Africa

youtap matchmoveYoutap partners with MatchMove to deliver open-loop payments for mobile money customers in Africa and Asia

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Ericsson to help Tigo with BSS ‘as a service’ model in Rwanda

TigoEricsson has entered into a partnership with Africa-based Tigo Rwanda to support its business support systems (BSS) ecosystem with an innovative ‘as a service’ model, leveraging Ericsson BSS portfolio, with an aim to upgrade Tigo’s IT infrastructure

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WorldRemit launches with Android Pay to offer mobile-to-mobile transfers to the world’s unbanked

WorldRemit Money in safe hands 2The integration will enable Android Pay users to send money to an extra 112mn mobile money accounts, accessible via WorldRemit 

WorldRemit has added Android Pay to its service, offering a new way for WorldRemit’s Android Pay users to send money internationally and reach millions using mobile money accounts.

Pioneering a mobile-first approach to the US$600bn a year remittance industry, the move sees WorldRemit bringing together the leading players in mobile payments from Silicon Valley and Sub-Saharan Africa.

Launching the global rollout of the service at MoneyConf 2017, WorldRemit will enable Android Pay users to safely and securely send money to +112mn mobile money accounts accessible via its network. The integration will make WorldRemit the only remittance provider offering international payments through Android Pay around the globe.

By connecting directly with Android Pay, WorldRemit customers can transfer money instantly across continents in just 5 taps, without entering credit card or 3DS details. Using mobile money, a recipient customer can then pay for school fees, utility bills and groceries among other things directly from their mobile phones, without the need for 3G or wifi. As Android Pay is supported by industry standard tokenisation, payments are sent with a virtual account number providing an extra layer of security. 

WorldRemit currently sends money to more mobile money accounts than any other operator in the world. The company enables migrants to send money from their smartphones to the mobile phones of the people they love, in over 140 countries to be paid out in cash, paid into a bank account or into a mobile money account.

Alice Newton-Rex, VP of Product at WorldRemit, comments: "Currently 60 per cent of WorldRemit app users are on Android, which is also by far the most popular mobile operating system in the developing world, where 2bn people are still unbanked, but critically half a billion use their mobiles as a bank account.

"This integration with Android Pay is the next logical step of our mobile first approach, and continues our commitment to providing greater financial inclusion."

Pali Bhat, Director, Product Management at Google, said: "We want to make it easier for organisations like WorldRemit to offer a simpler, faster in-app payment solution for their customers. With Android Pay, people will be able to speed through checkout with their Android phones in a few clicks".

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