The Basketball Africa League (BAL) and MTN Rwandacell Plc (MTN Rwanda), a leading mobile telecommunications provider in Rwanda, have announced a partnership designating MTN Rwanda as the Official Digital Partner for the 2024 BAL Playoffs and Finals
This partnership will enhance the digital experience for BAL fans during the Playoffs and Finals at BK Arena in Kigali through various promotions, sweepstakes, and access to Ayoba. Ayoba is a comprehensive free app developed by MTN that offers instant messaging, voice and video calling, and news on sports, fashion, food, and entertainment, as well as games and other content. MTN Rwanda customers will also enjoy access to BAL content on Ayoba, including highlight packages and episodes of “BAL Daily,” a magazine program produced by the league that features game highlights, interviews with players and coaches, and analysis from BAL commentators and other personalities.
“Our collaboration with MTN will bring Rwanda’s passionate Basketball Africa League fanbase even closer to the excitement of the BAL Playoffs and Finals,” said BAL president Amadou Gallo Fall. “As a pan-African mobile telecommunications brand deeply rooted on the continent, MTN has been instrumental in providing enriched experiences for its customers in Africa. We have a shared ambition to empower communities, drive innovation, and build a sustainable ecosystem for long-term growth. We look forward to working together to extend this impact to BAL fans in Rwanda.”
MTN Rwanda CEO Officer Mapula Bodibe expressed, “We are thrilled to work with the BAL as their official digital partner. Our customers can look forward to an unforgettable showcase of talent. As a token of appreciation, we will be giving out free tickets to our valued customers, so keep an eye out on our social media platforms for the giveaway. Additionally, BAL attendees will also receive a 35% discount when they pay for their tickets via MoMo. This collaboration reflects our commitment to supporting initiatives that unite communities and empower Rwandan youth, fostering national unity.”
MTN Rwanda joins a distinguished group of BAL partners, which includes Foundational Partners Rwanda Development Board, NIKE, Jordan Brand, and Wilson, as well as marketing partners Afreximbank, Bank of Kigali, Castle Lite, Hennessy, and RwandAir.
MTN Rwanda elevates BAL experience
This partnership will enhance the digital experience for BAL fans during the Playoffs and Finals at BK Arena in Kigali through various promotions, sweepstakes, and access to Ayoba.
