iflix, the world’s leading entertainment service for emerging markets, and Econet Media’s pan-African media company Kwesé have announced to expand their partnership in Sub-Saharan Africa
Kwesé has acquired a significant stake in iflix Africa, which will form part of Kwesé’s diverse broadcast offering, as the core vehicle to deliver mobile experiences to viewers in Africa.
Under the partnership programme, Kwesé will deliver premium content through TV programming, sports, news and entertainment. This, coupled with iflix’s collection of international and African SVOD content, is set to provide users an unparalleled viewing experience, tailored to meet the needs of Africa’s diverse markets.
Having set up operations in Nigeria, Kenya, Ghana and South Africa, iflix aims to provide the region’s most extensive collection of local African and international series and movies, including first-to-market exclusive programming. This, in partnership with Kwesé’s broadcast operations and footprint, is expected to create an exceptional mobile offering for consumers on the continent.
Strive Masiyiwa, founder and executive chairman of Econet Group, said that mobility in content consumption has grown exponentially in Africa and by partnering with iflix Africa the company look forward to take part in the evolution.
The partnership between iflix and Kwesé focuses on ensuring the delivery of relevant and compelling content on the best possible platforms.
Kwesé is currently available in 13 countries with its pay-as-you-watch Pay-TV service, and has built the largest pan-African free-to-air broadcast network showcasing Kwesé Free Sport in more than 25 countries. The operating partnership will see iflix drive Kwesé’s go-to-market mobile delivery in each of its territories.
Now available to more than one billion consumers across 24 territories throughout Asia, the Middle East and Africa, iflix has established itself as one of the market leaders in video streaming. It provides top Hollywood, Asian and Middle Eastern regional and local TV shows and movies to the users, allowing them to access the service on phones, laptops, tablets and television sets.
