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As the battle between international cloud providers intensifies, Africa’s cloud market is starting to gain traction with many enterprise customers seeking access to the cloud and associated services

Andrew Cruise, managing director, Routed, a neutral cloud infrastructure provider, said that there is increasing pressure from enterprise clients to access cloud services: “This has resulted in added pressure on the managed service provider (MSP) channel who need to meet these evolving requirements.”

In its Rise of the African Cloud Report, Xalam Analytics said that Africa is a market they consider truly cloud ready. Together with countries such as Mauritius, Kenya, Morocco and Tunisia, South Africa has good underlying cloud-enabling infrastructure with awareness of cloud services growing within the enterprise.

According to Cruise, South Africa is perfectly placed to foster the rapid development of cloud services. What will impact the growth of this sector will be the level and rate of awareness and adoption across a variety of major sectors: “The platform has been established and we need to ensure that the channel is able to accelerate cloud adoption and build viable momentum.”

He said that the onus is therefore on the channel to upskill and find solutions to meet the now increasing demand from the enterprise. Top line revenue for cloud services, which is estimated to be US$1.7bn according to Xalam Analytics, is estimated to double by 2023, making it one of the fastest-growing segments in the African ICT market: “Infrastructure as a Service (IaaS) will feature as one of the top revenue services within cloud. The adoption levels are low at between 30 to 40 per cent.

Once the channel understands the value of an IaaS approach, we anticipate significant growth of these services as well as overall enterprise cloud adoption.”

South Africa accounts for 75 per cent of Africa’s total cloud revenue. Cruise said that 60 per cent of the continent’s enterprise ICT services revenues are generated in South Africa, making the country a vital cog in the continent’s cloud wheel: “We are playing such an important role in the evolution of Africa’s cloud. All players need to commit to building a resilient and strong cloud market across Africa. Understanding the options available and the relevant players will be one of the important steps along this journey.”

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