Desktop vs mobile devices
“Traditional telecommunications technologies such as email are set to stay as one of the main tools used by organisations to stay in contact with people, but the location on which we access it is changing,” says Smith. “The desktop is rapidly being replaced by mobile devices such as smartphones and tablet computers,” he explains.
Social networking tools are also set to increase their impact and spread within the telecommunications market, being used anywhere from HR and management, to personal contact tools. “The likes of Linked In, Facebook, Twitter and YouTube are all growing to be part of the tools used by organisations to contact people, hire staff, market their products and increase brand awareness,” says Smith.
Connectivity options, providing larger amounts of data at faster speeds at a decreased price, are also going to increase in 2011. While connectivity options will become more affordable, consumers will choose to spend the same amount of money to get more data at faster speeds, Smith explains. Broadband technologies are currently capable of 10 megabits per second and above, however the majority of broadband users are still only experiencing 356 kilobits per second on ADSL connections.