Uganda’s Ministry of Foreign Affairs (MoFA) and Promote Uganda Ltd have signed a MoU for purposes of documenting and archiving audio-visual records of selected ministry activities
Since 2006, Promote Uganda Ltd has been working with the MoFA to install and maintain TV plasma screens in the Lobbies of Uganda Missions abroad. This later evolved into the provision of promotional videos about different sectors of Uganda, ranging from tourism promotion to investment opportunities.
The 2018 MoU signed between and MOFA and Promote Uganda is an addendum which includes the following areas of cooperation:
· Production of ‘Meet Your Ambassador’ TV programme
· Production of promotional materials and digital content about Uganda for use in both at MOFA Headquarters and Uganda Missions abroad
Promote Uganda Ltd will also place at MOFA’s disposal, its production team for purposes of documenting and archiving audio-visual records of selected Ministry activities particularly in the area of commercial and economic diplomacy.
The ‘Meet Your Ambassador’ TV programme aims to target government as well as players in the sectors of business, investment, information communication and technology (ICT), regional cooperation, tourism, agriculture, manufacturing, trade and exports, energy, youth and women.
Patrick Mugoya, permanent secretary at the Ministry of Foreign Affairs, said that it is important that the MoFA is able to reach out and educate the public about what it does, what Uganda’s ambassadors abroad do and to help the public realise that several opportunities accrue from maintaining Uganda’s presence in different Capital’s abroad, as well as being a host to several embassies in Kampala.
David Nsubuga, CEO of Promote Uganda Ltd, pledged to provide stronger support to the MoFA particularly in regards to documenting activities under commercial diplomacy stating that embassies have “a wealth of information to share with the local population in the area of technology transfer, research and tourism.”
