BridgeWise makes first move into Africa market

AI investment intelligence firm BridgeWise is making its first inroads into Africa

The company has just appointed Ayush Khatri as its new regional head for the combined Middle East, North Africa and Turkey area.

Based in Dubai, Khatri brings extensive experience in financial services, strategy and market development and will lead the company's regional operations, partnerships and growth initiative.

It follows the issue of a license from the Dubai International Financial Centre (DIFC) to establish a regional hub, based in the UAE, which will service Africa and the other new territories, a move that will also continue the group’s recent global expansion strategy.

The UAE launch follows BridgeWise's expansion in Asia, Europe, Latin America and North America, furthering its mission to anchor in high-growth, innovation-driven capital markets.

In a statement, BridgeWise said the move marks a significant milestone in its global growth strategy and strengthens its presence in one of the world's most dynamic fintech ecosystems.

In tandem with the DIFC license, BridgeWise has also secured a strategic investment from Emirates NBD, one of the Middle East’s leading financial institutions, which it claimed “signals robust regional confidence in the company's mission to reshape digital investing with explainable AI.”

Founded in 2019, BridgeWise leverages proprietary generative AI and machine learning to deliver explainable, regulatory-compliant investment insights across 90% of listed global equities and ETFs — available in any language, including Arabic and Turkish. 

The platform is already trusted by more than 50 institutional partners worldwide, including stock exchanges, banks, brokerage firms and wealth managers.

BridgeWise’s flagship tools include Bridget, the first AI-powered conversational assistant built for capital markets; Equitywise, a global stock intelligence engine offering personalised, multilingual insights; and Fundwise, a fund analysis tool offering deep visibility into over 12,000 ETFs and mutual funds.

“BridgeWise is proud to empower regional investors with smarter, more transparent investment insights — powered by explainable AI, in any language,” said Khatri. 

“With our DIFC license and the strategic backing of Emirates NBD, we're committed to partnering with financial institutions across the region to deliver next-generation, AI-driven investment solutions.”

The group also has offices in Singapore, London, Brazil, Thailand, Japan, Israel and the USA.