Wendy McMahon, president, ABC Owned Television Stations Group, will receive the Digital Leadership Award at the 2019 NAB Show in Las Vegas
The award presentation will take place at the Achievement in Broadcasting Dinner on 8 April.
Established in 2015, the Digital Leadership Award honours an individual at a broadcast station, group or network who has had a significant role in transforming a traditional broadcast business to succeed on digital media platforms.
McMahon oversees the company’s local television stations and their digital assets. In her role, she guides the modernisation efforts of the group’s leading local news and information brands with a focus on next-gen storytelling, capabilities and distribution.
The vital initiatives include the expansion of the stations’ multiplatform content portfolios and reach as demonstrated by the launch of the digital brand, Localish, as well as the Community Journalist programme that embeds digital-first reporters directly in the neighbourhoods they serve.
ABC-owned stations leverage technology and data to reimagine the future of local television and secure new revenue streams through innovative programming and products. Prior to being named the president, McMahon’s leadership of the stations’ digital content and product development efforts helped drive historical audience and video-performance increases.
