Polaris Bank, Facebook join forces to build capacity for SMEs

pexels christina morillo 1181355Polaris Bank has partnered with Facebook to offer free digital marketing training to SMEs in Nigeria

The bank explained that this move is intended to equip small and medium-sized enterprises (SMEs) which aim to leverage social media tools to drive business and sales.

According to Adebimpe Ihekuna, the bank’s group head, products and market development, “This partnership is part of Polaris Bank’s non-financial offerings to SMEs in their bid to scale to the next level.

“As an enterprise positioned to meet the challenges of the digital age, especially in the era of COVID-19, we want to assist as many SMEs as we can to ensure they remain relevant in their line of business.”

This virtual training is scheduled for 3-7 August. It will be held at different time intervals (i.e. morning and afternoon) for a maximum of two modules per day for five days, while a repeat session for the next set of SMEs that were not accommodated in the first week will be held the following week.

Among other things, the participants will learn how to find new customers and build business communities using digital tools. They will also be exposed to strategies to grow their business internationally, build an online presence with Facebook, use WhatsApp to grow their business, learn how to create Facebook ads, and scale advertising with Ads Manager and unearth tools to drive their business.

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