Infobip, Bayobab partner for SMS connectivity

Infobip has entered a strategic five-year partnership with Bayobab, a leading African digital connectivity provider

Under this agreement, Bayobab will leverage Infobip’s Communication Platform as a Service (CPaaS) Customer Modules and Routing Management to streamline campaign management, APIs, analytics, and SMS delivery across Africa and beyond. Additionally, Bayobab will utilise Infobip’s advanced security solutions, including a best-in-class firewall, ensuring enhanced protection for mobile subscribers. This collaboration will allow Bayobab to optimise SMS connectivity while significantly reducing administrative costs.

As a leading connectivity and infrastructure provider in Africa, Bayobab operates extensively across the continent, managing over 115,000 km of fiber cable. The company provides access to and manages, either directly or indirectly, 24 subsea cables and over 70 Points of Presence (PoPs) spanning Africa, Europe, and Asia.

Revolutionising SMS connectivity

Traditionally, brands had to establish individual connections with each Mobile Network Operator (MNO) within the MTN Group to facilitate SMS termination. However, with Infobip’s CPaaS enablement platform modules, Bayobab is revolutionising this process. The new solution allows brands and aggregators to securely connect once and efficiently terminate traffic to MTN and other operators. This advancement enhances control, security, reporting, and efficiency, benefiting brands, mobile operators, and end users alike.

Kedar Gupte, chief mobility business officer at Bayobab, stated,"We wanted to simplify how brands manage messaging in Africa with a single access point, high-quality service, and necessary controls. Our partnership with Infobip equips us to do this on a large scale and is crucial for tapping into Africa’s growth potential, where consumers demand messaging solutions, chat apps, and internet access."

Matija Ražem, chief commercial telecom officer at Infobip, added, "Our partnership optimizes Bayobab’s SMS connectivity and routing across Africa, supporting its expansion plans. We invested heavily in our CPaaS enablement capabilities, which now serve MNOs worldwide with top-tier security and efficiency. Infobip has been managing global SMS traffic since 2006. We excel in the messaging ecosystem with the latest technology, secure processes, and best practices. Extending this to large entities is a logical next step. The timing is right for more mobile operator groups to adopt a hub approach and maximize their messaging opportunities."

These modules form a crucial part of Infobip’s comprehensive CPaaS enablement solution. The platform integrates core telco network capabilities with RCS MaaP building blocks and Camara-compliant network APIs. By offering this CPaaS enablement solution and Developer Experience network, Infobip empowers telecoms to efficiently monetize CPaaS opportunities. This initiative represents a major step in democratizing the messaging ecosystem globally, in collaboration with telecom providers.