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Huawei and Emirates Esports Federation unite to drive innovation, support local talent, and enhance mobile gaming in the region. (Image source: Adobe Stock)

HUAWEI AppGallery and the Emirates Esports Federation (EESF) have partnered, aiming to foster innovation and growth within the esports and mobile gaming sectors across the region

The partnership will combine Huawei’s technological prowess and global reach with EESF’s expertise in esports governance and advocacy. Together, they will focus on nurturing local talent, creating new opportunities for gamers and developers, and further positioning esports as both a cultural and economic powerhouse in the region.

William Hu, managing director of Huawei consumer business group, Middle East and Africa Eco Development and Operation, commented, “Collaborating with the Emirates Esports Federation represents a major step forward in realising our vision for the future of esports and mobile gaming. Together, we are creating a platform that not only drives innovation but also fosters an environment where gamers and developers can thrive. The UAE’s rapidly evolving gaming ecosystem makes it an ideal hub for shaping the future of esports.”

Sheikh Sultan Bin Khalifa Bin Sultan Bin Shakhboot Al Nahyan, president of the Emirates Esports Federation, added, “This partnership with HUAWEI AppGallery represents a significant milestone in our efforts to strengthen the esports and gaming ecosystem in the UAE and beyond. By combining our expertise and resources, we aim to create new opportunities for innovation, talent development, and global collaboration within this dynamic industry.”

The agreement focuses on the joint effort to bolster the esports and mobile gaming sectors, with HUAWEI AppGallery and EESF collaborating on cutting-edge tournaments and campaigns. The Emirates Esports Federation will provide government support and professional player assistance for AppGallery Gamers Cup (AGC) tournaments in the UAE. The partnership also emphasises the growth and promotion of mobile games available on Huawei’s AppGallery platform.

This robust partnership highlights Huawei and the Emirates Esports Federation’s shared dedication to driving esports as an engine of innovation and economic development in the UAE and beyond, setting the stage for a promising future in the global gaming industry.

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