Page 2 of 2Texting will peak
However, revenue from P2P (Person-to-Person) SMS – commonly referred to as texting – will peak in a number of regions during the period 2010-2016 as it reaches a low point in valuation. The report finds that even in other regions where SMS has not reached the same levels of traffic, revenue growth will be moderate due to continuing competitive pricing, particularly of prepaid message buckets.
Other key findings:
• Premium-rate SMS and MMS will decline due to challenges from other forms of billing/delivery.
• MMS traffic and revenue will continue to grow, but A2P MMS will not have as bigger impact as A2P SMS.
• Mobile IM will increasingly become a customer retention exercise as with fixed line servicesWhitepaper is available at https://juniperresearch.com together with further details of the study “Mobile Messaging Markets: SMS, MMS, IM & Email Strategies 2011-2016.”
Most Read
-
Qualcomm empowers African tech startups with mentorship. (Image source: Adobe Stock)
-
For Ghanaian customers, this license means more efficient and secure money transfers across the country. (Image source: Adobe Stock)
-
By MTN South Sudan and NCA, launching eSIM technology for improved connectivity and customer experience in South Sudan’s telecom industry. (Image source: Adobe Stock)
-
Sub-Saharan Africa remains the most active region for mobile money, with East and West Africa seeing the highest growth in registered accounts and monthly usage. (Image source: Adobe Stock)
Latest news
-
Paratus expands into Kenya, Uganda, Rwanda and Tanzania, boosting East Africa’s digital growth with secure connectivity. (Image source: Paratus)
-
Teraco expands JB4 in Johannesburg, adding 30MW IT power and setting a new benchmark for Africa’s data centre capacity. (Image source: Teraco)
-
Groundbreaking ceremony of the Nxtra by Airtel Africa 44MW Data Centre at Tatu City SEZ, Kenya (Image source: Tatu City)
-
CMC Networks names Mahesh Jaishankar as managing director. (Image source: CMC Networks)
-
Kaspersky launches External Attack Surface module in DFI, giving security teams visibility, risk scoring, and proactive defenses
More Articles
Paratus expands into Kenya, Uganda, Rwanda and Tanzania, boosting East Africa’s digital growth with secure connectivity. (Image source: Paratus)
Teraco expands JB4 in Johannesburg, adding 30MW IT power and setting a new benchmark for Africa’s data centre capacity. (Image source: Teraco)
Groundbreaking ceremony of the Nxtra by Airtel Africa 44MW Data Centre at Tatu City SEZ, Kenya (Image source: Tatu City)
CMC Networks names Mahesh Jaishankar as managing director. (Image source: CMC Networks)
Kaspersky launches External Attack Surface module in DFI, giving security teams visibility, risk scoring, and proactive defenses
Ethiopia leads Africa with solar telecom towers
MTN and ZTE deploy innovative 5-band RRU breakthrough in SA
iXAfrica partners with RMB to secure multi-tranche funding, enabling 20 MW expansion at its Nairobi data centre campus
Paratus invests N$600 mn (approx. US$32 mn) to launch Namibia’s first private LTE and 5G network, boosting connectivity. (Image source: Paratus)
Opensignal ranks Cell C joint #1 in reliability, video and voice app experience, marking a key milestone in service
Cyberthreats are intensifying across sub-Saharan Africa, with Nigeria emerging as a key target, according to Kaspersky’s latest 2025 security report. (Image source: Kaspersky)
Carel Coetzee CEO of NEC XON. (Image source: NEC XON)