$70bn application-generated mobile texts by 2016

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Texting will peak

However, revenue from P2P (Person-to-Person) SMS – commonly referred to as texting – will peak in a number of regions during the period 2010-2016 as it reaches a low point in valuation. The report finds that even in other regions where SMS has not reached the same levels of traffic, revenue growth will be moderate due to continuing competitive pricing, particularly of prepaid message buckets.

Other key findings:
•    Premium-rate SMS and MMS will decline due to challenges from other forms of billing/delivery.
•    MMS traffic and revenue will continue to grow, but A2P MMS will not have as bigger impact as A2P SMS.
•    Mobile IM will increasingly become a customer retention exercise as with fixed line services

Whitepaper is available at https://juniperresearch.com together with further details of the study “Mobile Messaging Markets: SMS, MMS, IM & Email Strategies 2011-2016.”

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