Operator trials confirm IPm as practical solution to introduce new services and reduce network costs while protecting and enhancing successful messaging networks
p>Operator trials confirm IPm as practical solution to introduce new services and reduce network costs while protecting and enhancing successful messaging networks
Airwide Solutions, the leading provider of next-generation mobile messaging and security solutions, has announced the successful trials and planned launch of IPm, Airwide’s IP messaging solution. IPm has been developed and trialled collaboratively with several of the world’s leading mobile operators to provide a practical means to introduce support for SIP (Session Initiation Protocol) and XMPP (Extensible Messaging and Presence Protocol)-based messaging services in both dedicated or cloud deployments. Full commercial availability is planned for Q4 of this year.
As LTE (Long Term Evolution) is now achieving significant levels of deployment and a growing number of devices are being LTE enabled, mobile operators now have to make strategic decisions about how to offer seamless services across current and future network environments without disrupting established and finely tuned messaging services.
With its unique combination of expertise and technology, Airwide has long been recognized as the leading partner of mobile operators to deploy network enhancements that enable cost control while protecting the operator’s investment in highly successful messaging networks. In addition to protecting the financial investments that operators have made, Airwide’s IPm helps operators to protect messaging revenues that are expected to exceed $190bn this year and also to protect the highly developed relationship they have with their subscribers. IPm helps operators to realize the cost reduction and service enhancement potential of IP.
Unlike alternative solutions that are based solely on a single standard, IPm recognizes the flexibility that operators require to make investments today without knowing which standards or specifications will emerge in the future, by providing a standards-agnostic approach. This flexibility is further extended by enabling IPm functionality to be deployed with dedicated infrastructure or in a cloud configuration. The IPm solution incorporates critical functionality, including business logic, connectivity components, application server and storage elements in a unique, scalable and highly flexible solution. Additionally, the IPm solution incorporates innovative messaging security functionality including content filtering, address validation and user control to fully enable operators to protect their networks and subscribers from rapidly increasing mobile malware threats. Airwide delivers this functionality using its comprehensive portfolio developed through nearly two decades working with mobile operators, as well as incorporating multi-vendor functionality to meet customer needs.
“Working with some of the world’s leading and most forward looking operators on the development and trials of IPm produced key learnings that have been incorporated into this solution” stated Airwide’s SVP of Solutions and Product Management, Adrian Kelly. “It is clear that there is not one standard that operators can plan to and therefore there is a tremendous need for flexibility. It is critically important that the seamless and universal user experience that has made mobile messaging one of the most successful, ubiquitous and compelling services be preserved as operators introduce IP capabilities.”
