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Samsung Electronics Co. Ltd. has unveiled its new smartphone platform, Samsung bada - and showcased the bada software development kit for partners. 

p>Samsung Electronics Co. Ltd. has unveiled its new smartphone platform, Samsung bada - and showcased the bada software development kit for partners. 

Samsung presented the unique benefits and unprecedented opportunities that the bada platform will bring to developers, mobile operators and consumers, at a launch event in London, in the UK. Samsung bada (meaning Ocean in Korean) is a driving force in accomplishing Samsung’s vision of a ‘smartphone for everyone’. To achieve this, bada offers a feature-rich platform for enhanced mobile experiences for consumers, and a complete mobile ecosystem through a developer support programme that both the application store and consumers will benefit from. Based on Samsung’s accumulated expertise in developing advanced mobile phones, the company will allow its users to enjoy ultimate mobile experience through superb features.
Dr Hosoo Lee, Executive Vice President and Head of the Media Solution Center at Samsung Electronics, said, “In creating Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers.” He added, “At the same time, Samsung bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world.”
Samsung's bada is user-interactive. Based on Samsung’s signature TouchWiz User Interface, Samsung bada platform provides an easy, simple, and intuitive UI without compromising efficiency. To enhance creativity and user interactivity, Samsung bada provides flash control, web control, motion sensing, fine-tuned vibration control, and face detection. Also, it supports sensor-based, context-aware applications. By using various sensors such as accelerometers, tilt, weather, proximity, and activity sensors, application developers can easily implement context-aware interactive applications.
The new platform is service-oriented. Samsung bada differentiates its position by supporting various service-centric features such as social networking, device synchronisation, content management, location-based services, and commerce services – all supported by back-end bada servers. These ground-breaking developer-friendly features support developers to implement various services without additional effort.
Samsung's new release is open and configurable. It enables developers to take full advantage of mobile device capabilities to create compelling applications with ease. Applications can use device functions to make phone calls, send messages, or access the contact list. Also, various service applications can share information such as personal profiles, social relations, schedules, or contents with a simple user confirmation in order to provide services with greater personal relevance and cooperative service extension. The flexibility of the bada platform makes it applicable to a wider range of devices than any other mobile operating system.

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