Orange has announced its launch in Morocco, where it will replace the Méditel brand
With 14.2mn customers, Orange’s Moroccan subsidiary brings together the second-largest number of customers within the group’s Middle East and African footprint, after Orange Egypt.
Stéphane Richard, chairman and chief executive officer of Orange, commented on the transition, “Our goal is to offer fixed and mobile digital services under a single brand, Orange, and to strengthen our position in Africa and the Middle East. We are delighted that Méditel is becoming Orange at a time when the Moroccan market is firmly turning toward digitisation.”
Yves Gauthier, CEO of Orange in Morocco, added, “Our customers’ uses are evolving. Today, the Moroccan market is at a decisive turning point, and the challenge for us is to support the country’s digital development. Our goal is to continue the excellent work already accomplished in this field in recent years and to make Orange a standard-bearer for the telecoms market in Morocco.”
Formed in 1999, Méditel made telecoms services widely available in Morocco over both fixed and mobile networks. In March 2015, the Moroccan regulator assigned Méditel one of the three 4G licenses. Méditel was the first operator to launch a 4G service, in June 2015, and now provides coverage for 42 per cent of the population. The Orange Group has backed Méditel since December 2010, when it acquired 40 per cent of the company. Orange has held 49 per cent of Méditel’s capital since July 2015 and consolidates its financial results in the group’s financial statements.
