The mobile technology giant has signed a new eight year partnership with Confédération Africaine de Football (CAF) as the official sponsor for five major CAF competitions from 2017 to 2024
Orange has extended its sponsorship with Confédération Africaine de Football (CAF) to include 2018 tournament in Cameroon, the 2021 tournament in Côte d’Ivoire and the 2023 tournament in Guinea. In addition, the new deal will include the Total Under 20s Africa Cup of Nations, the Total Women Africa Cup of Nations, the Total CAF Champions League and the Total CAF Super Cup.
The extension of the sponsorship deal means that the overall partnership will last from 2008 until 2024. This new sponsorship deal will cover; The Final tournament of the Total Africa Cup of Nations (2017, 2019, 2021 and 2023) The final tournament of the Total U-20 Africa Cup of Nations (2017, 2019, 2021 and 2023); The final phase of the Total CAF Champions League (2017 to 2024); The final tournament of the Total Women Africa Cup of Nations (2018, 2020, 2022, 2024); The Total CAF Super Cup (2017 to 2024).
Bruno Mettling, deputy CEO of Orange, and CEO of Orange Middle East and Africa, said, “Football is the number one passion of our customers in Africa and the Middle East, and we’re delighted that our new partnership will enable us to bring them even closer to the events and things they love. These flagship competitions in African football generate an incredible spirit of unity across communities and people, and Orange is proud to reaffirm its commitment to supporting football, as we have done for nearly 20 years. Innovations that Orange has developed, like the Orange Football Club digital platform, are particularly popular in the countries where we operate and play a vital role in supporting football fans across the region.”
