France’s Orange and Vivendi have signed a deal to offer Orange’s “Cinedays” scheme in eight African countries
The telecom company will offer the programme in all of Vivendi’s CanalOlympia cinemas where the company has a presence.
Cinedays, launched in 2004, lets Orange’s customers buy two movie tickets for the price of one, once or twice a week.
CanalOlympia is a network of cinema and live performance venues in Africa.
The offer will be available to customers in Cameroon, followed by Senegal, Burkina Faso, Guinea Conakry, and Niger, then Mali, Madagascar and the Democratic Republic of the Congo.
Customers can also use Orange’s mobile payment app to pay for tickets.
Orange has been looking to boost users outside of its core markets after years of pricing pressure from low-cost rivals.
In its efforts to boost its customer base in Africa, the company distributed solar panel kits in some African countries, last month.
