With a mobile services penetration rate of 65 per cent at year-end 2010 that is expected to catapult to 93 per cent by 2016, Senegal is one of the more advanced mobile markets in West Africa, with plenty of room for growth, according to Pyramid Research (www.pyr.com).
Senegal: Broadband Deployment, Competition and Innovation Spur Market Evolution offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and monitors the introduction and spread of new technologies.
During the past few years, the number of mobile subscriptions swelled by 56 per cent to reach 8.3m at the end of 2010. "From 2011-2016, Pyramid expects mobile revenue to increase at a CAGR of 4 per cent to $1.1bn in 2016, mainly because of the rise in mobile penetration and increased pricing competition among the three mobile network operators," indicates Pyramid Research Associate Research Analyst Ronda Zelezny-Green. "A third factor contributing to mobile growth is the entry of a fourth mobile operator at some point within the next year, further driving operator experimentation with more competitive pricing strategies, innovation in service offerings and development of existing network coverage," she adds. Pyramid projects mobile subscriptions to grow at a CAGR of 7 per cent, reaching almost 13.9m by 2016.
Senegal: Broadband Deployment, Competition and Innovation Spur Market Evolution is part of Pyramid Research's Europe Intelligence Report Series and is priced at $990. Download an excerpt or purchase the report here.
