In an exciting development, Showmax Entertainment, driven by the Premier League, has introduced ambitious plans for global partnerships and a significant multi-million-dollar investment to boost African Originals by 150%
With a key focus on affordability, Showmax aims to become the top streaming platform in Africa. The new pricing structure includes a reduced rate of US$5.98 a month for Showmax Entertainment, an US$4.69 a month for the Premier League mobile plan at launch, and US$2.75 a month for Showmax Entertainment Mobile. Various bundled offers start from US$6.90, reflecting Showmax's commitment to making premium content accessible. "Nobody understands Africa like we do," commented Calvo Mawela, CEO of MultiChoice Group. The new Showmax app is set to be available from January 23, 2024, with the official launch scheduled for February 12, 2024.
Ten months after MultiChoice, Comcast’s NBCUniversal and Sky announced a joint streaming vision for Africa, the new Showmax is here, featuring a refreshed brand and a massive content lineup, all delivered on a powerful new streaming platform.
“There are currently just over 450 million smartphones in the hands of individuals across Africa… and more than 250 million avid football lovers on the continent,” commented Marc Jury, CEO of Showmax. “Showmax Premier League is a game-changing product that gives individuals a ticket to the football they love, wherever they are, on the device they always have with them, at a price that’s impossible not to love.”
“Africa is incredibly important to the Premier League and our clubs; 20% of TV audiences on any given matchday come from Africa,” remarked Richard Masters, Premier League CEO. “We are delighted with this Showmax initiative, which puts the Premier League in your pocket at a new price point so that millions more can enjoy our fantastic competition."
Core to the success of Showmax’s streaming ambitions in Africa is a new technical platform that is robust and built to scale. With the launch of Showmax, the Peacock streaming platform will be active in more than 70 countries and is continually enhanced by the combined expertise of thousands of engineers. The world-class platform has brought millions of viewers popular events such as Super Bowl LVI, the FIFA World Cup Qatar 2022 final, the Olympics and WrestleMania 39. On 13 January, Peacock's exclusive AFC Wild Card Game became the biggest live-streamed event in US history, reaching 27.6 million viewers and a record 16.3 million concurrent devices. In 2023, Comcast won a Technology and Engineering Emmy Award for its sports viewing experiences across Peacock, Sky and Xfinity.
“Peacock’s best-in-class technology platform will deliver a world-class streaming experience to Showmax audiences,” said Patrick Miceli, executive vice-president & chief technology officer, direct-to-consumer & international, NBCUniversal. “The Peacock platform was designed from day one to support both live and on-demand content, including the biggest live sporting events, so we look forward to extending that capability and reliability to the new Showmax.”
Alongside the Premier League, the new Showmax also opens the door to a thrilling entertainment universe spanning a wide range of stars and stories across multiple genres. With no fewer than 21 new Showmax Originals launching in February alone, there will be more than 1,300 hours of Showmax Originals produced in the coming year, representing a significant 150% increase in production output compared to the year before.
With the content and platform providing strong foundations for the new Showmax, ease of access for customers is another key business priority. As the first streaming service in Africa to make mobile downloads possible for offline viewing and the first to launch a mobile-only plan, Showmax has now delivered incredibly competitive new price points, with a growing network of payment options available to customers.
This payment ecosystem is facilitated by Moment, another MultiChoice joint venture partner. Working with more than 200 payment partners such as banks, mobile money providers, retailers and payment schemes, Moment is building the broadest pan-African payments network. In addition, DStv customers will continue to have the option of adding Showmax to their DStv bill each month and benefitting from significant discounts. Showmax will be announcing additional partnerships soon that will offer even more value to customers.
The new Showmax app will become available in app stores from 23 January 2024 onward, as part of a staggered migration process across 44 markets. This is an ongoing process that starts next week and will be completed in February this year. Existing Showmax customers will begin receiving communication with information on how to access the new app this week and by 12 February 2024 the new Showmax will be live in all markets.
