Mobile phone firm, TECNO Mobile, has launched the Camon CX, a mobile handset for the African market
Unveiled at a recent event held in Kenya, the mobile phone has been designed specifically for young smartphone users, with its key feature being the “Selfie Camera”. The Camon CX will be available 41 countries across Africa, the Middle East and Latin America. According to TECNO Mobile, more than five million handsets have already been sold globally, with users able to take high quality photos with the touch of a button.
The firm has adopted the latest visual technology in the smartphone, which features a 16 mega pixel sensors in the front camera, in addition to unique ‘4 in 1’ technology. The new technology has adopted the latest Smart Denoise technology too, offering a signal-to-noise (SNR) 1.7 times better, with the ability to deliver clear images even in low light conditions.
The dual-front flash feature allows Camon CX users to take high quality selfies in dark environments where previous artificial light would affect the images. Commenting on the launch of the new handset, at the event, Stephen Ha, general manager of TECNO Mobile, stated, “We are very excited to unveil the Camon CX, as our latest smartphone. The phenomenon of the selfie has in recent years taken over smartphone usage, and photo quality is important to not just younger consumers but increasingly wider age demographics.
“We have made a conscious effort to adopt the latest technology to provide consumers with the highest quality mobile experience, something that is a top priority for TECNO Mobile.” Since 2014, TECNO, part of Transsion Holdings, has had more than 25 per cent of market share in subSaharan African countries since 2014. Furthermore, sales in the African market reached 25mn devices in 2015, including nine million smart phones.
