The GSMA appoints new director general

The GSMA, a global organisation unifying the mobile ecosystem, has appointed Vivek Badrinath as the new director general and member of the GSMA board

Badrinath has held several significant leadership roles throughout his career, experience that will stand him in good stead to perform effectively in his new position. And this history includes extensive engagement with Africa, having previously served as regional CEO of Africa, Middle East and Asia Pacific at Vodafone. Before this, he held key positions at Orange.

The new director general will take over from Mats Granryd, who will step down from the role after MWC Barcelona 2025.

Driving digital change

“I am delighted to announce Vivek Badrinath’s appointment.” said José María Álvarez-Pallete López, chairman of the GSMA. “During our selection process it was clear that Vivek’s deep understanding of the industry and its potential make him the ideal individual to lead the GSMA into the next phase of its evolution. I am confident that Vivek will work, together with the board and our excellent GSMA leadership team, to drive change and innovation, creating value for both the industry and society.”

“I’m proud and honoured to be joining the GSMA at such an exciting time in the industry’s development,” remarked Badrinath. “I look forward to working with the GSMA board, it’s members, and the leadership team to extend and amplify the positive impact of the mobile ecosystem for people, industry and society globally.”