Technology firm Vivo has announced its expansion plan for the Middle East and Africa markets and will soon launch its latest Y series smartphones in the region
As part of its global expansion, Vivo’s products are now available in UAE and Morocco, with Nigeria, Kenya, Egypt, Saudi Arabia and Bahrain to follow suit in the months ahead.
According to Counterpoint Research, the smartphone market in the Middle East and Africa increased by six per cent y-o-y in Q1 2019, while the feature phone market decreased by six per cent y-o-y during the same period, showing a growing demand for innovative smartphones in the region.
Spark Ni, senior vice-president of Vivo, said, “The Middle East and Africa markets are important to us, and we will tailor our approach with consumers’ needs in mind. The launch of Y series is just the beginning. We look forward to bringing our other widely popular products beyond Y series to consumers in the Middle East and Africa very soon.”
The Y series such as the Y12, Y15 and Y17 all provide a different balance of trendsetting design, photography features and performance to consumers. From the 89 per cent screen-to-body ratio, AI triple camera to the magical colour fusion design, the Y series is a perfect blend of technology and style usually only featured in premium smartphones.
The company announced its strategy to accelerate its innovations across smart devices and 5G-era applications at the recent Mobile World Congress in Shanghai 2019. The company presented a range of 5G applications and many more smart life scenarios, further strengthening the company’s commitment to innovate for the next-generation mobile experience.
