Voice over IP now has over 120mn subscribers worldwide, according to the latest analysis from Point Topic, and its growth looks set to accelerate as predictions indicate a $40bn annual VoIP market by 2015
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End users seek comfort on reliability, control, integration and security of hosted services
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Inwi has rolled out Sicap's Customer Retention Platform - a flexible, plug and play solution which rewards inwi subscribers for their mobile, fixed or Internet service loyalty, putting the Moroccan firm in a strategic position to pursue a segmented loyalty and retention strategy with very quick turnaround times.
According to Mr Izmar, CIO at inwi, “We chose the Sicap Customer Retention Platform for its flexibility and ease of use by non-technical staff - our marketing team can now launch trial campaigns and react instantly to strategic opportunities.”
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Arieso has revealed statistics showing that mobile operators could potentially save more than $560mn in operational expenditure annually by “powering down” redundant base stations
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