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New market research report for mobile payments are now available

As you already know, Mobile Payments is a very hot topic right now, and there is barely a day that passes without fresh news and developments from the rapidly evolving mobile payments market place. Mobile commerce, and especially the mobile payments market, has started gaining traction among mobile subscribers worldwide. Mobile payment mechanisms have begun to disrupt the traditional card-based payment market. Mobile phones are now capable of completing a financial transaction in lieu of credit or debit cards, and furthermore – via solutions such as Square and Kudos – can be transformed into a magnetic strip reader to receive payment. The innovations occurring in the mobile payments space compelled payment giants such as Visa and MasterCard to enter the mobile market. MNOs have also unveiled initiatives; for example, AT&T, Verizon Wireless and Deutsche Telekom have formed their Isis joint-venture. Google has also made its entrance with Google Wallet.