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CommerceUp, a start-up service provider of cloud-based e-commerce platform, has officially debuted in the MENA region to offer a next-generation end-to-end unified technology solution to its steadily growing online business sector 

The company’s presence in the region signals the start of its heightened efforts to redefine e-Commerce 2.0 by offering state-of-the-art software, services and infrastructure.

CommerceUp’s entry to the market comes at a time when the growth outlook on the region’s e-commerce industry remains upbeat. According to Digital Marketing Researches & Reports, the value of the regional market rose from US$18.6bn in 2016 to US$41.5bn in 2020. 

Piyush Pathak, founder and CEO, CommerceUp, said, “As a cloud-based, flexible and adaptable e-commerce platform, we understand the pain points being experienced by many brands today when scaling their businesses, dealing with costly plugins and being dependent on multiple companies.”

“Many brands fail as they are not able to connect with the right technology partner. They have a mountain of things to think about – from product design and branding to marketing to sales to legal and HR issues,” Pathak added.

“We are solving this gap by providing a fast and efficient way of going online and selling products online. They can execute processes and achieve results efficiently by effectively running their business in one place rather than opening 10 different dashboards. Our commitment is to support businesses who are facing growth challenges due to current market e-commerce platform limitations,” Pathak further commented. 

The platform is best suited for businesses such as fashion and clothing, beauty and makeup, jewellery and ornaments, grocery and daily kitchen items, electronic appliances, perfume and fragrances, sports and exercise equipment, and online marketplace, among others.

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