In a strategic move to fortify brand recognition and prioritise consumer protection in Nigeria, QNET, a globally recognised direct selling company specialising in lifestyle and wellness, has initiated an extensive social awareness campaign
Over the course of three months, this initiative will leverage a meticulously crafted blend of Above The Line (ATL) and Below The Line (BTL) advertising techniques to educate and actively engage Nigerian audiences and consumers.
With a targeted focus on outdoor advertising, traditional media platforms, and an active presence on prominent forums such as Nairaland, QNET aims to equip Nigerians with invaluable insights and resources, shielding them from potential fraudulent activities in the market.
This multifaceted campaign not only endeavors to cultivate trust and foster a strong sense of community but also strives to empower consumers with the essential knowledge needed to make well-informed purchasing decisions. Backed by expert insights, the content resonates with QNET’s unwavering commitment to ethical business practices, rooted in values of transparency, integrity, and consumer empowerment.
By nurturing an environment founded on trust and accountability, QNET aims to contribute significantly to the economic prosperity of Nigerians and catalyse a culture of responsible entrepreneurship across the nation. This campaign arrives at a pivotal moment when distinguishing authentic direct selling businesses holds immense importance.
Biram Fall, regional general manager of QNET for Sub-Saharan Africa, emphasised the company's dedication to delivering superior-quality products while arming consumers with knowledge and awareness. “QNET’s social awareness campaign in Nigeria stands as a pivotal stride. It serves as a crucial tool, empowering Nigerians with the discernment to distinguish between genuine QNET offerings and fraudulent schemes, thereby ensuring a safer and more informed consumer landscape across the region of Sub-Saharan Africa."
