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A look at the value added services conference in Johannesburg on the 5-6 July

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A look at the value added services conference in Johannesburg on the 5-6 July

The value added services market in Africa is booming thanks to developments in mobile networks and to service innovation strategies from operators looking to increase their non-voice revenues.  Indeed, Informa Telecoms & Media estimates the mobile VAS market in Africa to grow at a strong compound annual growth rate of around 22 per cent and to be generating revenues of over US$11.5 billion by 2014.

Some world-leading services (such as mobile money transfers) have been launched in Africa, showing the great dynamism of local companies. Operators in Africa have to be particularly innovative when developing new services, as they have to not only meet the local demand but also fit the budget of a customer base with mostly low spending power and limited access to high-end devices.

Growing market

It is therefore timely that this July in Johannesburg, the industry will have a new forum in which to address these issues – VAS Africa conference and exhibition www.comworldseries.com/vasafrica.  Brought to you by the organisers of the Com World Series and AfricaCom, this exciting new event is the only forum dedicated to bringing together the VAS ecosystem in Africa to discuss how to make the most of this growing market. Over two days, VAS Africa includes a business-focused conference, an exhibition showcasing the latest products and solutions for operators, and many networking opportunities for participants to share ideas and build partnerships.

“We are pleased to have received the support of the most influential names in the market”, says Julie Rey, Conference Director at organiser Informa Telecoms & Media; “the continent’s major operators will share their VAS innovation strategies in the conference (MTN, Airtel, Orange, Vodacom, Etisalat and others), and the vendor community is participating too – with Comviva, Huawei, Ericsson, Giesecke & Devrient and DSG sponsoring the event”.

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