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look at how Sub-Saharan operators address the mobile’s gaming trend and navigate the specific dynamics of this expanding market. (Image source: Dataxis)

Telecom giants across Africa are broadening their content portfolios, with mobile gaming emerging as a promising focus in the entertainment sector

Currently, an estimated 230 million people in Sub-Saharan Africa are active gamers, predominantly from South Africa, Nigeria, and Kenya. Mobile phones lead the gaming scene, being far more accessible than costly consoles or PCs. As mobile devices and data plans become increasingly affordable, mobile gaming access continues to grow across the region.

Globally, mobile gaming generates about half of the gaming industry’s revenue, and in 2023, it accounted for over 55% of revenue for game publishers.

Leading regional players, including Vodacom and Telkom, are already launching products and initiatives to capture this growing market. They recognise the vast revenue and data consumption potential that mobile gaming offers.

From recent initiatives to long-term plans, Sub-Saharan telecom operators are embracing mobile gaming as they adapt to the unique dynamics of this expanding market.

Exploring the growth of Africa’s mobile gaming market

Globally, mobile gaming now accounts for half of the gaming industry’s total revenue. In 2023, game publishers saw over 55% of their earnings coming directly from the mobile segment, highlighting its dominance across the industry.

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