Safaricom, Nyala Insurance launch mobile insurance payments

Safaricom M-PESA has entered into a strategic partnership with Nyala Insurance, integrating the insurer into the M-PESA ecosystem

This collaboration enables Nyala Insurance customers to use M-PESA for premium payments, policy renewals, and other transactions, offering a secure and efficient mobile payment solution.

Through this initiative, customers will benefit from faster, more accessible insurance payment options, driving the adoption of mobile financial services across Ethiopia. Nyala Insurance will leverage the M-PESA platform to accept real-time payments, broadening its reach, streamlining processes, and providing clients with greater flexibility.

Elsa Muzzolini, chief digital financial services officer at Safaricom M-PESA, remarked, “This partnership underscores our commitment to supporting Ethiopia’s digital economy by providing businesses like Nyala Insurance with the digital tools they need to connect with customers in a more efficient way and enables mobile payments to be more accessible, convenient and time saving.”

Echoing this sentiment, Ato Tegegn Masresha, chief customer officer at Nyala Insurance, stated, “We are thrilled to partner with Safaricom M-PESA, a leader in digital financial services in Kenya with a promising foothold in Ethiopia. This collaboration allows us to deliver unparalleled convenience to our customers, enabling them to access our services seamlessly and securely through M-PESA. By leveraging this partnership, we are reinforcing our commitment to innovation and enhancing customer satisfaction by making insurance transactions simpler and more efficient.”

This partnership highlights Safaricom M-PESA’s dedication to expanding digital financial inclusion in Ethiopia. By collaborating with local businesses, it continues to support the country’s digital transformation, ensuring tailored solutions that empower Ethiopian consumers and businesses to thrive in the digital economy.