IMImobile joins Mobile Marketing Association

IMImobile,  provider of mobile services to mobile operators, enterprises and media companies have announced that it has joined the Mobile Marketing Association (MMA) as a global member. Using its experience in building and deploying mobile marketing and advertising platforms for operators and advertisers around the world, IMImobile will contribute and share its knowledge with the MMA’s global membership.

“It’s a great pleasure to welcome IMImobile to the Mobile Marketing Association,” said Paul Berney, MMA CMO and Managing Director for EMEA. “It is vital to improve the mobile customer experience in order to help brands and agencies to deliver their message in the right and appropriate way. Mobile service providers such as IMImobile have a longstanding experience in making sure brands understand the mobile medium, and that agencies have access to tools which help to deliver and execute their campaigns. We are looking forward to IMImobile taking an active role and making a valuable contribution to the association.”