IMImobile joins Mobile Marketing Association

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Mobile marketing campaigns

 

IMImobile’s DaVinci Evolved Service Platform (ESP) provides advertisers, enterprises, developers and mobile operators with the ability to create and deploy mobile marketing campaigns utilising various assets of the core DaVinci platform, such as SMS, MMS, Voice, Video and Mobile Internet. Deployed with many operators worldwide, DaVinci ESP is proven to engage with millions of mobile subscribers and to help create an enhanced customer experience.

With more than 750 member companies, the MMA has a global outreach and significance to all players in the mobile marketing value chain. In particular, the MMA is increasingly active in emerging markets such as Africa, where IMImobile is established with operators such as MTN. IMImobile will use its specific experience in this region to further educate other operators, developers and advertisers on the potential that mobile marketing offers.

“We have been an active member of the MMA in the UK and we are delighted to extend our commitment to become a global member,” says Alex Klose, Head of Marketing EMEA. “IMImobile and the MMA share the vision to not only recognize but also establish mobile as an indispensible part of the marketing mix. We believe our experience in creating a unique and strong mobile customer experience will prove invaluable to the MMA’s global membership. We look forward to allowing brands and agencies to make use of our technology and services, which already help operators and blue-chip customers in 59 countries to reach over 780mn subscribers worldwide.”

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