Mobility solutions provider Mahindra Comviva has partnered with Bharti Airtel to deploy its enterprise communications platform in 16 countries across Africa
The platform enables Wireless Application Service Providers (WASPs) to deliver messaging services and bulk messages to Airtel subscribers across the continent, making it possible for banks to send transaction information to their customers and retailers to send their customers promotional material.
Once deployed in the proposed countries, the platform will enable the delivery of messages over popular channels such as SMS and USSD, and will be rolled out in a number of phases throughout Africa within the next six months.
Mahindra Comviva global market unit head Patrick Allainguillaume said, "We are excited to be partnering with Airtel to deliver our enterprise communications platform. This serves an opportunity for WASPs in Africa to deliver targeted messages to mobile subscribers in the region, ensuring improved overall management of campaign delivery.
"This partnership underlines our focus on forging stronger relationship with Bharti Airtel, given our global experience and capability to deliver market-proven, carrier-grade solutions quickly and cost effectively," he added.
Mahindra Comviva's enterprise communications platform, powered by its Messaging Service Delivery Platform (MSDP), handles close to 200 billion messages a year, and enables operators to manage push and pull based services across a number of interfaces.
Airtel Africa chief marketing officer Andre Beyers remarked, "We are delighted to partner with Mahindra Comviva in providing value-added services to our ever growing mobile subscriber base in the continent. With this new enterprise communication platform we will be able to extend to our customers, a powerful medium for their communications and campaigns to be delivered to a wider audience."
