MTN has moved up 12 places to the 188th position in the world’s most valuable brand rankings and maintained its position as Africa’s leading company in the Brand Finance Global 500 grading
The improvement in MTN’s brand value rankings reaffirms the mobile operator’s growing prominence across its 22 markets in Africa and the Middle East.
MTN Group chief commercial officer, Christian de Faria, said, “It shines the spotlight on our efforts to grow the MTN brand through differentiated offerings that go beyond merely enabling our subscribers to make a voice call, but to empower them to become active global economic citizens through access to world-class telecommunications services, including data.”
Endorsing De Faria’s views, MTN executive for marketing, Jennifer Roberti, said, “We have invested a lot in ensuring that MTN is reflective of our customers and our markets and what makes them so unique and special.
“From our sponsorship of the 2012 FIFA World Cup to our involvement in community projects in each of our markets, we are proud to connect with our customers in a meaningful way and to be recognised on a global stage.”
News of MTN’s global brand rankings comes hot on the heels of the release of the mobile operator’s group results for the period ended 31 December 2011.
MTN Group revenue increased by 9.7 per cent to R121, 884 million and subscribers grew to 164.5 million, an increase of 16.2 per cent from 2010.
