Vivendi’s Universal Music Group has joined forces with Samsung to offer a new mobile service across Africa that is set to reach music fans across the continent
The new mobile facility called 'the Kleek,' will at first be rolled out across the continent free of charge, with its aim being to give artists access to a wider pan-African audience, the group said.
“By investing in the Kleek we’re providing a platform for the very best of African talent to reach a wider audience,” said Max Hole, chairman and CEO of Universal Music Group International.
“With the explosion of smartphones and other mobile devices, the Kleek has the potential to attract tens of millions of music fans across Africa.”
Randall Abrahams, managing director of Universal Music South Africa and sub-Saharan Africa, said that the streaming service would support the company’s focus on developing future artists from across the continent.
Commenting on the new partnership, Thabiet Allie, head of content and services at Samsung Electronics Africa, said, “Samsung recognises that the African market is very different to that of its European, Asian and American counterparts.
"We are thus, through our Built for Africa initiatives, focused on building services and partnering with the best local and international content owners, and this partnership is testament to that."
