Television software and security solutions provider, Exset, has announced that it will launch the Digital Monetisation System (DMS) in Africa in an attempt to monetise television platforms across the continent
A statement from Exset said that the goal of the programme was to boost the digital transition from analog televisions in Africa.
The DMS initiative, the statement added, would bridge the gap between technology and value-added services, creating digital television platforms that can be monetised, allowing viewers to benefit from new services while partnering governments to achieve digital switchover.
Exset said that DMS was designed to power the Africa Page, an interactive digital service for broadcast television networks like DTT/DTH across Africa, particularly where internet penetration and literacy present a challenge.
Rahul Nehra, Exset global head sales and chief marketing officer, said, “The digital divide is a very real socio-economic issue and DMS is now a key weapon in tackling it. DMS is not about television but about digital transformation.
“By providing new revenue streams through interactive public services and advertising revenues, the Africa Page will allow operators to provide services to people that have so far not been able to receive them,” he added. “The model proposes to drive revenues to the extent that the digitisation process becomes self-financing in three-five years.”
Many African countries have already begun the transition from analog to digital televisions and the new Exset program will aim to help move the process along quicker, said Exset.
The company said, “Television offers a low-cost way of reaching people on the wrong side of the digital divide across Africa. Africa Page will provide a gateway to the world of government information services, magazine services, teleshopping, and games, to name a few. The system will empower consumers by helping them increase knowledge and engagement with wider the society.”
