LG SA launches new online store

LG Electronics South Africa has made a groundbreaking move in the world of shopping with the launch of its online store, poised to transform the way South Africans purchase their favorite tech products

This is more than just a new e-commerce platform; it's a significant shift in the digital landscape, signaling a new phase in LG’s journey within the South African market, according to Jinkook Kang, subsidiary president at LG Electronics South Africa.

As only the third market in the Middle East and Africa region to introduce a brand-specific online store, LG South Africa is leading the way in a new era of digital retail excellence. This milestone underscores LG’s position as a technology leader and its dedication to meeting the evolving demands of South African consumers.

Kang expressed his enthusiasm about the new platform, saying, “We did not just open an online store; we are unlocking a portal to the future of retail in South Africa. This platform represents a fusion of LG’s pioneering technology with the vibrant spirit of South African consumers. It’s more than a shopping destination—it’s a digital playground where innovation meets aspiration, where every click brings you closer to experiencing the extraordinary.”

Experience premium tech

The newly launched e-commerce site offers a wide range of LG’s most popular products, including stunning OLED and QNED televisions that elevate visual experiences, advanced home appliances that make everyday tasks more enjoyable, cutting-edge monitors for tech enthusiasts, and energy-efficient air conditioning units for eco-conscious buyers.

To mark this digital milestone, LG is offering an exciting promotion. From August 27 to September 30, 2024, customers who spend R7,000 or more online will receive a complimentary LG XBOOM XG2T speake, valued at R1,199. This limited-time offer is exclusive to the online store, providing even more incentive for customers to explore LG’s digital retail space.

The excitement doesn’t end there. LG’s renowned Premium Service is also available for selected items purchased through the online store. This service includes free delivery, professional installation, and ongoing support, ensuring that every LG product is seamlessly integrated into customers' lifestyles.

Recognising the diverse needs of South African consumers, LG has introduced a range of payment options, including interest-free installments and credit alternatives, making it easier than ever to access premium technology.

“We’re not just selling products; we’re crafting experiences that resonate with the South African spirit,” commented Kang. “Our online store is a digital embodiment of our ‘Life’s Good’ philosophy—a place where technology enhances life, where innovation meets inspiration, and where every purchase is a step towards a brighter, more connected future.”

As LG Electronics South Africa embarks on this new digital journey, the company remains committed to its core values of innovation, quality, and customer satisfaction. The online store represents more than just a sales channel; it exemplifies LG’s commitment to enhancing the lives of South Africans through accessible and cutting-edge technology.

“This launch is just the beginning of an exciting new chapter,” concluded Mr. Kang. “We’re not just reimagining retail; we’re redefining the very essence of how South Africans interact with technology. Every click, purchase, and unboxing is a chance to experience something amazing. Welcome to the future of shopping—welcome to the LG online store!”