Alcatel One Touch has announced a Ksh 3.4bn (approximately US$26mn) investment in the East African market in order to strengthen its distribution network in the region
The investment, which will centre on the company's distribution network, customer care and after-sales services and its point of sales outlets, will be focused on countries such as Kenya, Uganda and Tanzania.
Isaac Matalanga, country manager East Africa at Alcatel One Touch, said, “We plan to continue on our momentum and growth trajectory from 2012 to grow our market share by over 15 per cent in the next three years.”
The mobile manufacturer also announced that it would be unveiling its latest and full range of devices into the market, from low-cost mobile phones to premium Android smartphones, tablets and data devices.
Since its official re-entry into Africa in 2010, AlcaKenyatel said it has witnessed immense growth on the continent.
Matalanga added the company would use Kenya as an entry point for its renewed focus in the region, noting that the country had experienced some of the highest Internet penetration rates on the continent, as well as high mobile phone use.
Matalanga added that Kenya is in the midst of an ICT explosion and is a driving force in innovation and application of modern technology in Africa. The country also has a growing middle-class looking for high-quality phones at affordable prices.
“We shall continue to respond to the needs of the market, developing products and services that meet the needs of our customers, offering modern technology and choice at the most affordable prices,” commented Matalanga.
