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There are significant consumer benefits to be gained by adopting the contactless mobile payment system. Commuters will not need to worry about carrying money or payment cards. Using mobile phones as payment devices provides a greater level of convenience and security because they will not need to carry as much cash, have the correct change or remember to take their prepaid transit card.
Consumers tend to be more conscious of where their mobiles are than their wallets, which makes them less vulnerable to theft or loss. The ability to load funds ‘over the air’ can speed their journey time by reducing queuing at ticket offices.
Integration
Proxama’s CEO and Founder, Neil Garner, commented: “We are delighted that our mobile wallet payment system was chosen to be the selected application to enable mobile phone users to make contactless payments for this ground-breaking initiative.
NFC technology will come of age this year as handset manufacturers integrate it into their devices as standard. The progression from card to mobile use for transit in South Africa will be the tip of the iceberg as mobile contactless payments are forecast to take off globally, and, when adopted, will be one of the first of many mass market uses of NFC we will be delivering in the coming months that will offer tangible customer benefits and turn the potential NFC has promised into the reality of a powerful and valuable consumer proposition.”
The next step
Patrick Regester, Aconite’s EVP Sales & Marketing, said “This deployment builds on solutions implemented with our partners, Traderoot and Proxama, and demonstrates the next logical step in the use of contactless applications for ticketing and general retail payments now that NFC mobiles are becoming more readily available.”
Gary Cook, Traderoot Africa’s Director of Sales, said: “NFC is viewed as a natural extension that enhances our current pre-paid contactless solutions from both an acquiring and issuing perspective.”
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