SES has strengthed its technical presence in Ghana and now serves four million TV homes, compared to two million in 2015, according to the Satellite Monitor study commissioned by SES
The study shows the position of SES in the Ghanaian TV landscape, as SES provides connectivity to two-thirds of TV homes in the country.
The increased reach is mainly driven by SES’s prime orbital position at 28.2 degrees East, which reaches 97 per cent of all satellite TV homes in Ghana. SES offers a free-to-air TV platform that provides broadcasters with access to the highest reach in West Africa and gives Ghanaian viewers access to 75 TV channels.
The results of Satellite Monitor show that satellite has grown rapidly and has become the leading delivery mode in Ghana: out of six million TV homes, four million are directly reached by satellite, an 83 per cent increase compared to 2015. The remaining two million homes are fed by terrestrial networks, representing a 40 per cent decline since 2015. The study also illustrates the important role of satellite for the digital switchover, serving 95 per cent of digital TV homes.
“The Satellite Monitor results for the Ghanaian market clearly illustrate the strong role of satellite broadcasting within the television infrastructure and SES as an enabler to bring digital TV to the highest number of homes in the country,” said Clint Brown, vice president, sales & market development for Africa, SES Video. "We are committed to boosting TV growth in the Ghanaian market, as well as helping broadcasters and content programmers seize opportunities to gain more viewers. Our extensive reach in the market, along with our video end-to-end solutions, will certainly contribute to achieving that goal."
SES has also extended its reach to 30mn TV homes across Africa. In addition to the growth of homes reached in Ghana, the study also shows that there was an increase from three million to 11mn homes reached in Nigeria.
